Charity Development Fundraising Blog

As I mentioned in the last blog, the expertise of the car donation field lies in the handling of donated vehicles. Anyone can get a car towed to a wholesale or salvage auction and have it sold. But those of us in this field who work closely with charities know that we can make a huge difference when we do a good job processing a donated car. In fact, we can make the difference between a healthy donation to a charity – or just lunch money.

I have a video I want to share with you because I think it illustrates what I’m talking about.

Should we recycle it for parts and crush the rest? Should it be sent to a wholesale auction? Or is there something about this neglected old VW Camper Van that might capture the heart of a buyer? And then, once that heart is captured, bring in more money for the charity the van was donated to? What’s your estimate of the value?

We sold it for almost $700, even though, if you’ll look closely, you’ll see it has no intact motor.  Yet, it’s a VW van restorer’s dream. We knew there would be someone who would love this old VW!

And here’s what we’ve learned. With the right vehicle, knowledge, care and effort, we can sometimes increase a vehicle donation value by 450 % (percent). We did it with this old VW. Sending it to be recycled would have brought in about $150 at most instead of almost $700, which we sold it for.

2005 Ford E-350 donated to charity

We do the same thing, too, with high-end vehicles. The Sportsmobile mentioned in a previous blog is a good example of this. Because we screened it out, we sold this 2005 Sportsmobile, which had a high bid at auction of $14,700  — which we declined, instead bringing the van into our retail program --  for $50,000. This was about a 350 % (percent) increase in sale price.

Whether an old or a new car, there’s a common thread between these two donations: both went to retail and both sold for 350 % (percent) to 450 % (percent) more money because of that.  — What do you think that meant to the charity or to the bottom line for the van donor’s tax deduction?

We receive many thousands of donated vehicles — cars, vans, trucks, boats, you name it – and from the beginning we’ve refused to take the lazy route of simply shipping them off to either salvage or wholesale auction when a vehicle deserves better.

– The only way to change an industry is by example
Tim

Sometimes we find gems and classic cars in amongst the vehicles donated to charities and handled by Charity Development. Often, by screening them out and selling them through retail channels, we add significant dollars to the amount we raise for a charity.
Here’s our latest example of a “save” from the auction block.

2005 Ford E-350 donated to charity

It was a 2005 sports mobile, and it was headed for auction; it was valued at about $10,000 wholesale by the auction company. They were thrilled that they were getting bids in for $14,700. We stopped the sale in its tracks.

Let’s talk about this van that I suspected immediately and then verified through further research. It’s a special van, a 2005 Ford E350 Sportsmobile 4×4 6.0L Turbo Diesel, long body, Sportsmobile conversion. It is in great condition, sleeps 4 to 5 people, and it’s a favorite for everyone from outdoorsmen to scientists to surfers.

From wholesale auction to retail – a big difference in a charity’s return.

A similar one sold recently for $68,000, and the original price in 2005 was $95,000. This is an example of the real, bottom-line value of car expertise in the car donation arena. It stands out because it is an expensive specialty vehicle, but it’s not uncommon to find cars that should sell for close to $2,000 at retail ending up instead at a wholesale auction, and selling for $500. The result, of course, is less return for the charity and a lower tax write-off for the donor. (Let me add here that auctions are great and have an essential place in the general run of car donations.)

Direct-to-Consumer Car Donation Marketing

We did a lot more after we plucked this car out of the auction. We marketed it on an Internet direct-to-consumer auction (which could have brought us up to $45,000), and we are marketing it now to sportsmobile enthusiasts at $72,000. We think there’s a buyer for this high-ticket car, and we believe that the many hours of extra work and time marketing it will make a huge difference for this car donation’s charity.

In this win-win-win, the donor will be happy with the charity for doing its job well; the charity will end up with a larger donation check; and the community, knowingly or not, will benefit from more money going into the hands of a charity.

Tim